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At BMW of Birmingham, we proudly honor the bravery and dedication of first responders and military personnel. Our dealership is committed to giving back to those who serve and protect our community, from the streets near Vulcan Park to the neighborhoods surrounding Railroad Park and beyond. With the BMW First Responder & Military Incentive, eligible heroes can enjoy exclusive savings on select new BMW cars and SUVs.

The 2026 BMW 2 Series continues to deliver the athletic performance and refined luxury that Birmingham drivers expect, with a new trim level to make it an even better proposition.

As part of an agreement with Tesla for 2025, all new BMW models will now be capable of charging at Tesla Superchargers. BMW of Birmingham is here to help you learn more about the new system and which models will be the first to get the NACS charge port from the factory.

If you're shopping for a new luxury SUV near Hoover, AL, BMW of Birmingham offers two standout options in the form of the new BMW X1 and BMW X4. These two models share BMW's renowned engineering, refined interiors, and dynamic performance, but they cater to different drivers and lifestyles, so it's important to know which model best fits your needs. Here's a closer look at how they compare and why one may be right for you.

If you're searching for BMW M Performance vehicles near Hoover, AL, look no further than BMW of Birmingham. BMW M Performance gives Birmingham drivers a sense of motorsport theater, blending motorsport DNA with luxury design to deliver vehicles that excite on every level.

If you're searching for a luxury SUV with three-row seating, BMW offers two excellent options that blend premium craftsmanship with spacious versatility. Whether you need extra room for passengers or additional cargo space for your next adventure, the BMW X5 and BMW X7 provide third-row seating solutions to accommodate your needs.

When it comes to German luxury vehicles, BMW and Mercedes-Benz are two of the most well-known and respected brands. Both automakers have a long history of producing high-performance, well-appointed cars and SUVs, but if you want a truly engaged drive, it’s hard to beat the new BMW models available at BMW of Birmingham.

Whether you're considering a new BMW SUV in the Irondale area or you already have one, you may be wondering if your vehicle requires premium gas. At BMW of Birmingham, we understand that fueling up with the right grade of gasoline is important for optimizing the performance and longevity of your BMW SUV's engine.

When it comes to luxury performance vehicles, BMW stands in a league of its own, offering a thrilling combination of precision engineering, dynamic handling, and sophisticated design that consistently outshines the competition, including Lexus. While Lexus is well-regarded for its reliability and comfort, BMW provides a driving experience that blends power, innovation, and sportiness in a way no other luxury brand can match, and BMW of Birmingham can get you behind the wheel to find out for yourself.

BMW offers an impressive lineup of Sport Activity Vehicles to match your specific needs and preferences. Two of the most popular models at BMW of Birmingham are the BMW X5 midsize SAV and the larger BMW X7. While both provide the ultimate in luxury, performance and functionality, there are some key differences to consider when deciding between the New BMW X5 and X7.